Is it possible to buy a new body? Well, as the author and speaker Jim Rohn says, "No one can do your push-ups for you." And whenever someone tries to "buy" results, this is, in essence, exactly what they are trying to do. It just isn't possible. Now if you've seen any advertising for some of the products out there then you could definitely get sucked into this myth, couldn't you? The weight loss industry is a billion dollar industry and millions of advertising dollars are spent each year trying to convince you otherwise. Many of the minds behind these advertising campaigns are very intelligent and they know exactly how to appeal to our fantasies.
Many of these advertisements make getting a new body as easy as "buying a new car" or "going to the mall for a new pair of shoes." This is exactly why so many of these products are so successful. But what about the people who purchase them? Now that's an entirely different story. I'm not saying that all products are a complete waste of money. I'm definitely not. In fact many of the products out there can definitely help you achieve your goals. HELP being the key word. If you think that a piece of fitness equipment or a supplement is going to offer you some sort of value, then go ahead and give it a shot. And if it helps you get results and makes the process of losing weight easier or more enjoyable, then I'm all for it! Just understand that whatever you're buying isn't the answer… YOU are. Let me be crystal clear here: you can not buy anything that is going to make you lose weight or transform your body without any change to your lifestyle. Health and the process of living life lean is a lifestyle, not something you can buy. The good news is that if you use the most powerful principles to lose fat, then the investment to live life lean is relatively small, yet the returns are MASSIVE...